FintechBankingMobile
UOB Money Lock 2.0
MAS initiative: To keep bank customers safe from scams
$3.9B CASA locked in 3 weeks · 50K+ customers · MAS anti-scam mandate
Product Design LeadJan – June 2024Mobile iOS & Android (UOB TMRW)
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Selected Work
A selection of product design case studies across Fintech, Insurtech, and Maritime — covering zero-to-one, redesign, and complex systems.
MaritimeIIoTSafety 4.0
SafeVUE.ai
A Safer, More Productive and Sustainable World with SOL-X
100+ vessels deployed globally · 98% crew satisfaction · 4000 man-hours saved/vessel/yr
Lead UX Designer3 MonthsWeb Dashboard · Mobile iOS & Android
View Case StudyInsurtechMobileWeb
FWD Insurance
Modernising insurance for the digital generation
Redesigned the customer acquisition and self-service flows for FWD's digital insurance products
Lead Product Designer2019 – 2021Web · Mobile iOS & Android
View Case StudyInsurtechTerm LifeRedesign
FWD Term Life Re-Design
Simplifying life insurance to drive sales and reduce drop-off
14 pages → 6 · 14 mins → 9 · 100% task success · SEQ 7/7
UX Manager (In-house)2017 – 2018Web
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End-of-LifeClaude CodeAI-Native
Indian Life Memorial
Designing for grief and building with AI — Singapore's first agentic funeral planner
10+ pages shipped, 5-step AI funeral planner, live at indianlifememorial.com — built end-to-end with Claude
Lead Product Designer & Builder2024Claude Code · React · GitHub · Vercel
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