About
The designer
behind the work
I'm Viknesh Geevanantham — a strategic design leader with 15+ years delivering end-to-end product design across FinTech, InsurTech, MaritimeTech, SaaS, and Advertising Tech. Currently VP II Experience Design Lead at UOB TMRW Digital Banking.
I'm a proven player-coach — moving from ambiguous problem space to shipped experience, balancing design craft with business outcomes. Deeply fluent in Figma, design systems, AI-augmented workflows, and WCAG accessibility.
Ready to bring fintech-grade rigour and APAC cross-cultural design expertise to your team.
Current Status
1 month notice
Location
Singapore 🇸🇬
Domain
FinTech · InsurTech · Maritime · SaaS · AdTech
Market Focus
Southeast Asia
Education
BDes Communication Design
RMIT University · Distinction
Capabilities
Tools & Technology
Experience
Download full resumeVP II — Experience Design Lead
UOB TMRW Digital Banking Group
UOB TMRW is Southeast Asia's most ambitious mobile-first digital banking platform, serving millions of users across SG, MY, TH & ID.
10
UX & Content Designers led across 4 markets
20+
Product Owners partnered with to align strategy
4
Markets: SG, MY, TH, ID
- Led and mentored a team of 10 UX and Content Designers, owning end-to-end design for UOB TMRW Digital Group & Engagement across 4 markets
- Spearheaded the successful launch of UOB Business Banking, Lifestyle & Rewards+ within the TMRW app — driving adoption and measurable engagement uplift across SEA
- Partnered with 20+ Product Owners to define product vision, align design strategy to business OKRs, and accelerate delivery velocity across concurrent squads
- Established design quality benchmarks, review frameworks, and governance processes that reduced iteration cycles and improved consistency across all product surfaces
- Championed design-thinking workshops and continuous research programmes to embed user insight into product roadmaps from discovery through to post-launch optimisation
Lead Product Designer
SOL-X / Magellan-X · IIoT Maritime Tech
Integrated maritime safety and risk-management platform deployed across 50+ commercial vessels globally.
50+
Commercial vessels deployed globally
100+
Product features designed end-to-end
1st
Scalable design system built for the company
- Owned the full UX/UI design process — from problem framing and SME user research through to high-fidelity prototyping, usability testing, and production handoff
- Designed 100+ product features end-to-end across web and mobile surfaces
- Reduced operational risk exposure by redesigning critical safety workflows informed by incident data, directly improving human-factor outcomes on board vessels
- Built the company's first scalable design system, enabling faster product iteration and visual consistency shared with engineering
Senior UX Designer
Uncharted Global · InsurTech SaaS
Leading SaaS platform enabling insurance firms to transition from legacy core systems to cloud-native underwriting and distribution.
20+
Insurance firms transitioned to cloud-native SaaS
100+
Developers served by Figma component library
- Shaped UX strategy for a SaaS platform that enabled 20+ insurance firms to transition from legacy systems to cloud-native underwriting and distribution
- Led end-to-end user research, synthesising insights into validated design solutions that improved task completion rates and reduced onboarding friction
- Developed a comprehensive Figma design system and component library, improving design-to-development handoff speed and consistency across 100+ developers
UX/UI Design Manager
Hong Leong Bank Digital Banking
Digital banking UX for one of Malaysia's leading banks, based in Kuala Lumpur.
25%
Uplift in user engagement across digital channels
19
Concurrent design initiatives delivered on time
15
Offshore designers coordinated in KL HQ
- Produced high-fidelity wireframes, mockups, and specifications for all digital banking touchpoints, contributing to a 25% uplift in user engagement
- Developed detailed user personas and journey maps that informed UX strategy across 19 concurrent content and product design initiatives
- Coordinated with an offshore team of 15 designers in KL HQ, ensuring consistent brand execution and on-time delivery across a complex multi-platform programme
UX/UI Design Manager
FWD Insurance Singapore
One of Southeast Asia's fastest-growing digital insurers — delivered UX/UI across desktop and mobile for multiple product launches.
25%
Reduction in bounce rates across acquisition funnels
15%
Improvement in cross-team delivery efficiency
20+
Designers and writers managed
- Managed a team of 20+ internal and external designers and writers, delivering UX/UI outcomes across desktop and mobile
- Directed information architecture and interface design for multiple new product launches, resulting in a 15% improvement in cross-team delivery efficiency
- Leveraged competitive analysis and data-informed design iteration to achieve a 25% reduction in bounce rates across key digital acquisition and onboarding funnels
Senior UX/UI Design Manager
Amobee (Singtel)
Global advertising technology platform under Singtel — founded and scaled an in-house creative studio serving enterprise clients.
15+
Enterprise clients including Singtel & CPF Board
- Founded and scaled 'Amobee Studios', establishing creative direction and design operations for 15+ enterprise clients including Singtel, CPF Board, and HungryGoWhere
- Managed creative initiatives spanning mobile ad services, brand identity, UX wireframing, and digital campaigns — expanding team capabilities through cross-divisional collaboration
Chief Experience Officer & Co-Founder
SourceGuru
Design-led creative agency backed by $2.5M angel investment, operating within Singapore's startup ecosystem.
$2.5M
Angel investment raised
15–20
Multidisciplinary team built and led
- Co-founded a design-led creative agency backed by $2.5M angel investment, building and leading a multidisciplinary team of 15–20 across UI/UX, brand identity, and digital marketing
- Defined the company's creative vision and positioned SourceGuru as a standout design partner in Singapore's startup ecosystem through new business pitches and client delivery
Creative Project Manager
TBWA\Group Singapore
One of the world's leading creative agency networks — delivered digital creative for Singapore Airlines, ANZ Bank, and other flagship brands.
15
Designers led across multi-brand campaigns
2
Flagship brands: Singapore Airlines & ANZ Bank
- Led a team of 15 designers delivering high-quality digital creative for Singapore Airlines and ANZ Bank, spanning web, mobile, and campaign executions
- Developed precise project schedules and managed delivery milestones, ensuring punctual, on-brief output across a high-volume multi-brand workload