UOB Money Lock 2.0
MAS initiative: To keep bank customers safe from scams
$3.9B CASA locked in 3 weeks · 50K+ customers · MAS anti-scam mandate
Strategic design leader with 15+ years shipping digital products trusted by millions across Southeast Asia. Now targeting Head of Design and Principal Designer roles.
$3.9bn
CASA locked — UOB Money Lock
MAS-regulated · 50K+ customers
8.4M+
Users across 4 markets
SG · MY · TH · ID
15+
Years of design leadership
FinTech · InsurTech · Maritime · AdTech
Open
Singapore 🇸🇬
1 month notice · Available now
Selected Work
MAS initiative: To keep bank customers safe from scams
$3.9B CASA locked in 3 weeks · 50K+ customers · MAS anti-scam mandate

A Safer, More Productive and Sustainable World with SOL-X
100+ vessels deployed globally · 98% crew satisfaction · 4000 man-hours saved/vessel/yr
Modernising insurance for the digital generation
Redesigned the customer acquisition and self-service flows for FWD's digital insurance products
Simplifying life insurance to drive sales and reduce drop-off
14 pages → 6 · 14 mins → 9 · 100% task success · SEQ 7/7

Designing for grief and building with AI — Singapore's first agentic funeral planner
10+ pages shipped, 5-step AI funeral planner, live at indianlifememorial.com — built end-to-end with Claude

About
I'm a Lead Product Designer with over a decade of experience helping teams across Southeast Asia build products that people trust and return to. My work spans Fintech, Insurtech, and Maritime — complex domains that demand both design rigour and deep empathy.
Previously at FWD Insurance and SOL-X/SafeVUE.ai, I've led design from zero-to-one through scale — always anchored in research, systems thinking, and a bias toward shipping.