Why Hire Me
Fit for the role
Domain knowledge isn't a nice-to-have in regulated industries. It's the difference between a designer who asks the right questions and one who learns on your timeline.
10+
Years leading product design
100+
Vessels deployed with SafeVUE.ai
5
Markets across Asia Pacific
20+
User interviews on FWD alone
Banks & Fintech
Deep domain knowledge from leading high-stakes insurance and financial product redesigns in the Singapore and SEA market.
- Regulated product design — compliance-aware from day one
- Proven drop-off reduction on purchase and onboarding flows
- Design systems that scale across multiple product lines
- Mobile-first financial platforms for SEA digital audiences
- Experienced working with actuaries, legal, and PMs simultaneously
Tech & SaaS
10+ years bridging product, engineering, and business — from zero-to-one discovery through to shipped products and post-launch iteration.
- Built 0→1 digital products from concept to launch
- Design systems delivered to teams of 10+ engineers
- Data-informed design — A/B testing, funnel analysis, usability metrics
- Cross-functional leadership — C-suite, PMs, and engineering
- Multi-device, multi-surface UX (mobile, tablet, dashboard, wearable)
Web3 & Emerging Tech
Specialist in making complex, unfamiliar products feel accessible and trustworthy — exactly what Web3 onboarding demands.
- Trust signal design in high-stakes digital transactions
- Simplifying multi-step flows under emotional and financial pressure
- Mobile-first for next billion user onboarding
- Southeast Asian market depth — a key Web3 growth frontier
- Rapid prototyping for fast-moving, iterative product environments